Up to now the best the investor can do is own the S&P. However, now there is the Stars buy and hold strategy that outperforms the S&P by 19 percentage points per year over the past 15 years. In 2025 which was a very narrow market with few active managers outperforming the S&P, Stars outperformed the S&P by 7 percentage points. It outperformed the average of Berkshire Hathaway, Blackrock, and Blackstone performance by 21 percentage points.

The financial services industry focuses on assets under management not performance. You seldom see them talk about returns that outperform the S&P. Stars’ return is the title of the book – “Earn Twice the S&P”.

Strategy is as important as products when it comes to performance. The financial services industry stresses diversification and risk adjusted returns which tend to greatly reduce performance. New products tend to not live up to expectations

Stars uses the cap weighted ETFs SPY and TQQQ with annual rebalancing to produce its phenomenal returns.

The financial services industry can do better and owes that to the investor.