The Story Behind “Earn Twice the S&P
Hi, I’m Lee Ekholm, author of Earn Twice the S&P. I’m a chemical engineer with over 40 years of experience in model building and trading.
My journey began with energy projects I had no prior experience in—projects that forced me to think differently, building models from the ground up.
But it wasn’t always easy.
35 years ago, the stress of trading nearly killed me. That moment changed everything. I was determined to build a fixed rules model—one that could deliver consistent, high-performance results with minimal risk.
After two decades of research, trial, and error, I discovered the 3 core concepts behind the Stars Model:
✅ A stock selection system
✅ A repeatable style that delivers
✅ A buy-and-hold approach with near 100% accuracy
The outcome? A model that outperforms the S&P by an average of 10 percentage points per year—with real risk near zero.
This isn’t just theory. Earn Twice the S&P is the first book I know of that actually makes money—by showing readers how to apply the model in their own portfolios.
I truly believe this book can change investors’ financial lives.
Check out the full story in my video, and let’s start making smarter investment decisions together.