Why? Because a simple strategy is rooted in principles that hold true over time, not just occasionally. It reduces the number of decisions—and with fewer decisions comes fewer opportunities to be wrong.

Let’s look at a few truths:
Buy and hold the S&P: Just one rule, yet it’s outperformed the average investor by 5% annually for the past 40 years. Only 15% of individual stocks beat it.
Investing education: Do you really need multiple 400-page books when a concise 60-page strategy like Earn Twice the S&P delivers consistent results?

Trading myths: If trading courses were so effective, why aren’t the instructors just trading full-time? Long-term performance is rarely shared—perhaps because 80% of day traders lose all their money within 2 years.

Holding periods: The average investor used to hold positions for 6 years. Now it’s just 6 months—and performance still lags the S&P.

The Stars model is a simple, 4-rule buy-and-hold strategy that rebalances annually. With a 26-year track record, near-zero real risk, and a 10-point annual outperformance over all ETFs in the last decade, it’s proof that simplicity, when backed by data, works.

Ask yourself: Has your financial advisor shown you the long-term performance of your portfolio strategy?